Character design for Weetos breakfast cereal packets in the USA. The brief was to draw a younger version of the classic Weetos professor keeping in mind characters such as the old classic "inspector gadget" and showing different sides to the professors skills; such as astronaut, scientist, inventor and explorer. The professor usually has a polka-dotted bow tie so this theme carries throughout different elements of his clothing.
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![](https://cdn.myportfolio.com/74da04d0a8328dd751477fd908ef68f2/219114b3-1b3d-45a6-a6c0-dec5f3ac0004_rw_1200.png?h=c40950a30814eab964f2dd1585067104)
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